graphic design, identity

Briefing
COVRS “we cover you online” is an online social media and marketing agency. They develop online marketing impact for the hospitality branche and lifestyle brands with lots of ambition. They want to be your partner in strategy, social media, email marketing, design and content (creation).

They wanted a new logo.

Strategy
After much brainstorm, we decided that the logo needed something strong and definite. Like something you can make a mark with.

Concept
We developed a logo with a “stencil-like” feature. But it has to look sophisticated and sleek at the same time. Not something you would just use to spray on walls. But something you could put on a brick wall of the headquarters entrance too. But also it needed to be legible on websites, social media platforms and also on print.